About Me
My name is Yonatan Shoshani and I'm an entrepreneur from Tel Aviv, now based in Berlin. In 2019, I founded TrainLit, a startup built to modernize how sports clubs are managed.
Building that company was intense and full of pressure, uncertainty, and real decisions. It showed me how little is said about what it truly takes to build something from the ground up.
That is exactly why I created the workshop and started mentoring early stages startups - to share what I’ve lived through, and offer a clearer, more grounded view of the founder’s journey.
The Workshop
In this workshop, you don’t just hear about the founder’s journey — you live through it.
You’re placed inside moments of tension, challenge, and decision.
It’s a fast-paced, no-fluff simulation that turns theory into experience.
And it shows you what leadership really feels like from the inside.
Who is it for?
For anyone curious about what it really takes to lead. From students and young professionals to managers, teams and organizations.
Where does it happen?
Online or in person. Tailored for offsites, classrooms, conferences or anywhere people come to learn and grow.
What will you face?
Conflicting opinions, tough decisions and the pressure founders face in key moments where every direction feels uncertain.
What People Say?
James R.
J-Academy
Our participants connected instantly with Yonatan . It felt relevant and personal. The delivery was powerful and left everyone thinking long after it ended.
Vincent Teltschik,
Enactus Berlin
The opportunity for our members to learn from a personal, real world story which does not come out of some textbook was truly amazing
Daniel Harn.
Birthright
The speaker brought so much energy and clarity to the topic. It sparked real discussion and gave our group tools we could actually apply. Everyone left feeling motivated .
Partners Along the Journey
